Logos

Summary

There are many different attributes in company branding. Symbols and logos are used to create a combination mark that showcase a brand. Lettermarks can also be used which are abbreviated versions of the whole company name. All of these can be trademarked so they legally belong to a company. Pictographs are also commonly used to provide instructions without words.

There are many attributes to a good symbol. It should show positive aspects of the company and be easy to identify. It needs to draw the eye to it using a thick weight and whitespace. The symbol should  not be too abstract or need more than one color to succeed. It should also be able to reduce down to half an inch.

Symbols and Logos  

There are many differences between symbols and logos. A symbol is a shape or mark used to identify a company. They represent the company is some way and do not use type. A logo is type that has been designed specifically to represent a company. When a symbol and a logo are used together it is called a combination mark. Together they portray the company using a unique combination of graphics and type.

Key Ideas

This article had many important facts. Here some of the key ideas to remember as you make a logo or symbol. A logo and symbol are two different things that can conjoin to make a combination mark. Make sure a symbol is simple and effective. Also, make sure the logo does not depend on color or need explanation.

Conclusion

My favorite thing that I learned from this article was that a symbol and a logo are both parts of a combination mark. Making a logo or symbol for a company is very complex. One needs to make sure that it is simple, unique, easy to understand, and has positive associations with the company. Combination marks are important for the branding of a company because they represent the company to the public.